The VPM Blog

Why are we consuming media differently?

Posted by Alexa Russell on Jan 30, 2019 8:00:00 AM

I'm sure you have experienced the annoying situation of someone sitting near you in a movie theater with their eyes glued to their phone. The bright light and incessant scrolling can drive you crazy. Or what about when you're trying to tell a friend a story but they won't look up from their laptop. Do you ever find yourself scrolling through Facebook cooking videos while you're binging a show on Netflix? 

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Topics: social media marketing, Video Content, Video Marketing, live streaming, Generation Z

Blogging vs Vlogging | Is It Time to Switch?

Posted by Don Crow on Jan 24, 2019 12:26:43 PM

Lights, Camera, Action!:

Long time followers of the Verge Pipe Media blog will notice a sharp difference in 2019: we've vlogging!

We came to the conclusion it was time to change after (painfully) watching our carefully constructed written blog readership decline while watching our social media video views increase.

You will have your own set of criteria to evaluate, so with that, here's our take on, Blogging vs Vlogging | Is It Time to Switch?

If videos aren't your, "thing," here are some examples of how we use visual content at Verge Pipe Media:

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Topics: Video Content, Video Marketing

7 Keys to Quality Visual Content

Posted by Megan Hajduk on Feb 26, 2018 5:00:00 AM
Visual content is what draws us into a story. Whether it be a picture, a video, a graphic, among other things, this content has become undeniably important in today's world of inbound marketing. This content is so important that   90% of the information sent to the brain is visual. With an influx of quantity, quality sometimes becomes lacking- and as the saying goes,  quantity is not better than quality. That being said, giving more time and effort into visual marketing is a necessary step for effective material.
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Topics: Video Marketing, visual content

Why Your About Us Video Needs to Change

Posted by Don Crow on Jul 7, 2017 8:00:00 AM

You'd have to be under a pretty large rock to have not noticed how much video content has taken over our newsfeeds. It seems we have more options than ever to "go live," stream daily (and nightly) activities, or just hit record with a smartphone, make some basic edits and produce a well polished video to share with the world.

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Topics: Video Content, Video Marketing

Netflix vs. Amazon Prime

Posted by Lindsey Barnes on Jun 29, 2017 9:00:00 AM

Netflix pioneered the streaming of videos by having hundreds of movies and T.V. shows available at the click of a button. However, nowadays others have hopped on the bandwagon and are doing their best to be successful with their own streaming services. Amazon Prime seems to be Netflix's biggest competitor because of how much they've grown and expanded their streaming of programs in the past few years. So, which one is the best? That's almost an impossible question to answer because Netflix and Amazon Prime, as well as other streaming services such as Hulu Plus and HBO NOW, all offer different content.

So it really just boils down to preference of what's on each. You may have your own opinion as to which you'd rather stream your favorite T.V. shows and movies from, but here is why Netflix and Amazon are so competitive, and why Netflix is still the top contender. 

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Topics: Video Content, Video Marketing

A Day in the Life: Videographer

Posted by William Center on Jun 20, 2017 9:00:00 AM

Have you ever been watching your favorite internet video and, in a sudden and inexplicable burst of curiosity, wanted to know more about the people behind the scenes who made it happen? I’m going to hazard a guess and say “no,” and that's a shame. Every single video you watch, from that funny commercial to that sad video where dogs stare off into the distance while somber piano music plays in the background, has a creative team behind it making it possible. The person (or group of people) responsible for the fact that it’s a video you can watch and not, say, a blog post or infographic, is called a “videographer.”

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Topics: Video Content, Video Marketing, visual content

Tech Companies That Dominated Video Marketing in 2016

Posted by Cody Lunsford on Jan 25, 2017 9:00:00 AM

 

 

How many videos have you watched in the past 24 hours? I'm not talking about TV shows or movies that you have made time for and sat down specifically to watch. I'm talking about videos from friends on Facebook, brands you follow, or entertainment pages. Some of these may be accidental and you find yourself watching the video without even realizing it. Other times, you may click on a video because it's not like fifteen seconds is that much time, right?

I personally find myself watching dozens of videos each day that aren't TV episodes or movies and a good portion of it is branded material. This isn't even counting other types of video chat services like Snapchat.

Online video has become an ever present component of daily life and while some video services like Vine have faltered,  online video as a whole continues to grow as a major focus of marketing. Hubspot's State of Inbound 2016 found that 48% of marketers planned to incorporate YouTube in their marketing efforts over the next six months and 39% planned to include Facebook Video as part of their strategy. Hubspot also found that 1/3 of ALL online activity is watching video. 

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Topics: Video Marketing

[Infographic] Tech Companies That Dominated Video Marketing

Posted by Cody Lunsford on Jan 25, 2017 5:00:00 AM



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Topics: Video Marketing

How to Leverage Video Content in Inbound Marketing

Posted by Don Crow on Nov 29, 2016 9:00:00 AM

Let's face it, more and more people are opting out of reading long form content in favor of well done videos which can, "show and tell" often in less time and in a more compelling way than eBooks and white papers. If you're like me though, you got started in Inbound Marketing with a conversion path that included eBooks, white papers, and written guides. A few years later, we added in Infographics and today - it's increasingly video.

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Topics: Inbound Marketing, Video Marketing

Three Steps For Effective Facebook Live Videos

Posted by Tod Meisner on Nov 15, 2016 9:00:00 AM

Facebook Live made its debut in 2016 and continues to revolutionize how marketers use the platform to reach their target audiences. As Facebook’s algorithm continues to give more preference to video that is live over video that is not, marketers need to be smart when using the platform.

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Topics: Facebook Live, Video Marketing

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

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