The VPM Blog

Producing Simple and Beautiful Visual Content with Canva

Posted by Megan Hajduk on Apr 9, 2018 3:00:00 AM

Canva has become a major staple in today's marketing world, and if you haven't used it yet, you're missing out. But first, what is Canva? Canva is an online graphic design website, with free and paid plans, used by non-designers and professionals. Canva allows those with little to no graphic design experience or access to expensive editing programs to create simple and beautiful graphics. Chief Evangelist for Canva Guy Kawasaki says, "Canva democratizes design" giving the world of marketers access to beautiful graphics. It's time to learn a little bit more about the program you should already be using in your content marketing.

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Topics: Content Marketing, Canva, visual content

7 Keys to Quality Visual Content

Posted by Megan Hajduk on Feb 26, 2018 5:00:00 AM
Visual content is what draws us into a story. Whether it be a picture, a video, a graphic, among other things, this content has become undeniably important in today's world of inbound marketing. This content is so important that   90% of the information sent to the brain is visual. With an influx of quantity, quality sometimes becomes lacking- and as the saying goes,  quantity is not better than quality. That being said, giving more time and effort into visual marketing is a necessary step for effective material.
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Topics: visual content, Video Marketing

A Day in the Life: Videographer

Posted by William Center on Jun 20, 2017 9:00:00 AM

Have you ever been watching your favorite internet video and, in a sudden and inexplicable burst of curiosity, wanted to know more about the people behind the scenes who made it happen? I’m going to hazard a guess and say “no,” and that's a shame. Every single video you watch, from that funny commercial to that sad video where dogs stare off into the distance while somber piano music plays in the background, has a creative team behind it making it possible. The person (or group of people) responsible for the fact that it’s a video you can watch and not, say, a blog post or infographic, is called a “videographer.”

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Topics: Video Content, visual content, Video Marketing

What is a Meme?

Posted by Cody Lunsford on May 31, 2017 9:00:00 AM



WHAT IS A MEME? BABY DON'T HURT ME.

As a true millennial, I feel like I should be the expert on what memes are and how they work. But here’s the thing: no one quite knows why things become memes. Memes aren’t predictable. You never know what joke, picture, or video is going to go viral and become the thing that is plastered all over Facebook and Twitter for three weeks straight. You may be saying to yourself “well, blog post author, why am I reading this then if you don’t know how to help me have a lit AF ‘fire emoji’ meme?” And I would say “Why are you talking like that?”

This blog post won’t help you create a meme. Memes happen organically. You can’t force them into popularity. What I can help you with is explaining what a meme is and whether or not you should use pre-existing memes as part of your social media presence.

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Topics: visual content

Brands Crushing Social Media Storytelling

Posted by Melissa Cook on Feb 8, 2017 9:00:00 AM

In case you’ve been living under a rock for the past few months, visual marketing has taken the social media world by storm. Information is shown in infographic form, short, witty videos are the norm, and social platforms are becoming exceedingly more visual.

Because of this tendency towards visuals, brands haven’t been shy about using personalized visual content to promote their unique stories. These brands are crushing it on various social media platforms and deserve a shout out for their creativity:

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Topics: Social Media, visual content

[Infographic] Brands Crushing Social Media Storytelling

Posted by Melissa Cook on Feb 8, 2017 5:00:00 AM

Want to learn more about how some brands are taking this information and implementing it into their visual marketing strategy? Read the full blog here!

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Topics: visual content

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