The VPM Blog

A Day in the Life: Videographer

Posted by William Center on Jun 20, 2017 9:00:00 AM

Have you ever been watching your favorite internet video and, in a sudden and inexplicable burst of curiosity, wanted to know more about the people behind the scenes who made it happen? I’m going to hazard a guess and say “no,” and that's a shame. Every single video you watch, from that funny commercial to that sad video where dogs stare off into the distance while somber piano music plays in the background, has a creative team behind it making it possible. The person (or group of people) responsible for the fact that it’s a video you can watch and not, say, a blog post or infographic, is called a “videographer.”

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Topics: Video Content, Video Marketing, visual content

What is a Meme?

Posted by Cody Lunsford on May 31, 2017 9:00:00 AM



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Topics: visual content

Brands Crushing Social Media Storytelling

Posted by Melissa Cook on Feb 8, 2017 9:00:00 AM

In case you’ve been living under a rock for the past few months, visual marketing has taken the social media world by storm. Information is shown in infographic form, short, witty videos are the norm, and social platforms are becoming exceedingly more visual.

Because of this tendency towards visuals, brands haven’t been shy about using personalized visual content to promote their unique stories. These brands are crushing it on various social media platforms and deserve a shout out for their creativity:

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Topics: Social Media, visual content

[Infographic] Brands Crushing Social Media Storytelling

Posted by Melissa Cook on Feb 8, 2017 5:00:00 AM

Want to learn more about how some brands are taking this information and implementing it into their visual marketing strategy? Read the full blog here!

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Topics: visual content