Influencer marketing is all the hype right now, sparking interest over the past five years. Who is a social media "influencer?" It's someone with a large following on various platforms that have a sort of impact on their followers. Check out this VPM blog post, which explains the importance of social media influencers.
What is influencer marketing, you might ask? Well… Tap The Influence defines it as “a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.” Companies have utilized the power of someone’s social media following to work with them in order to promote their product or services. Did you know that 74% of people go to social media for guidance when purchasing?