The VPM Blog

Update Summer Social Media for better college inbound marketing

Posted by Rachael Gamlin on May 7, 2015, 10:45:00 AM

Summer is the season for refreshing. Whatever you're behind on, whether it be sleep, work or just relaxation, you can get it done during the summer. The season offers that beautiful reprieve from the normal grind of life. And that's why it's the perfect time to spruce up your higher ed social media and try some different techniques. Here are some of our top reasons to convince you that summer is the premier time to update your college's FB, Twitter and Insta, amongst all the other awesome platforms.


  1. Experimenting is failure-proof - Summer has the perfect sample size of students for trying out a new higher ed social media strategy. There are enough students on campus to gauge reactions, positive and negative, to the new things you are trying out. While many students will be viewing your pages over the summer, the small group of students on campus can give quick feedback as to the effectiveness of your campaign. So if you have any novel tactics you are wanting to test out, the summer is the perfect time. This chance to improve your college inbound marketing skills is crucial to take advantage of.

  2. Summer and Social Media have the perfect relationship - Everything about summer is insta-worthy. The weather is beautiful and campus is quiet, making for great photo ops to post across the web. These pictures are a great way to get freshman and returning students excited about coming back, as well as to show off your school to alumni and potential donors in the best way possible. Also, with students spread out across the world during the summer, they rely heaviliy on summer social media to keep them up-to-date about campus news. This makes your platforms a crucial element to students over the summer, so make sure you keep them satisfied, ultimately encouraging them to subscribe/follow your pages. Also, don't be afraid to engage students with creative techniques through social media over the summer. They'll appreciate it!

  3. Direct students to your platforms during orientation - What's the best time to grab students' attention? The only time you have them all together. All incoming students normally pass through an orientation, so hook them on your social media then. Offer incentives to students if they agree to like or follow your pages. Freshmen are eager to fit in and to do whatever they can to make their transition into college life easier. Be sure to emphasize how following your pages will benefit their future lives as college students by staying in the know about campus life. 

If you want to keep your platforms popular amongst students and alumni, you need to take advantage of the great opportunities that summer offers. As the weather heats up, so should your tactics. Remember to experiment, take advantage of the benefits of summer and catch incoming students as they go through they first college experience. Wanting to begin a campaign this summer? Try our free campaign toolkit to get you started!

University's Tool Kit for Launching a Remarkable Campaign


Topics: social media marketing

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