Just before Thanksgiving, holiday marketing campaigns begin to consume our digital world. In fact, some brands have had their most successful campaigns during the holidays. Since this season is overwhelmingly the most popular time to market, there isn’t a better opportunity to connect with potential clients.
This time of year is perfect for building the integrity of a company’s reputation. Being creative with your holiday campaign can make a tremendous difference with how your prospective customers will react to the information, as well as what they believe about the credibility of your company.
The key to this is to create something that no one sees coming, especially your competitors. Follow these simple ways to achieve success in creative holiday campaigns.
Standing out against the crowd can be difficult with your competitors. The best way to stand out is to create something from your own inspiration and ideas. There have been extremely successful holiday campaigns that you may want to follow, but you won’t catch someone’s eye if they have already seen something similar with a different company in the past.
Use Heartfelt and Emotional Campaigns.
The holidays revolve around happy hearts. Using holiday cheer to inspire feelings of love, gratitude, and giving can be a perfect way to enhance your company's campaign. Using techniques, such as storytelling, can make your campaign personal. Storytelling is an easy and effective way to give your potential consumers entertainment while appealing to emotions.
Take Advantage of Social Media.
Connecting with your potential customers is so important, especially during a time where everyone wants to feel the love. By using the power of social media, you can build popularity and reputation of your company. Reach out by using the two-way communication systems of Twitter, Instagram, Facebook, and more to let your customers know that you care about the holiday season and their thoughts on your company.
Do Your Research.
Measure strengths and weaknesses of previous holiday campaigns of your own and other companies. This is an easy way to try to incorporate what has worked in the past and eliminate what hasn’t in your campaigns. Don’t use this research to simply copy previous campaigns, but use it to simply understand the effective and non-effective elements of holiday campaigns.
The best holiday campaigns are the ones that make your clients and customers understand that your company appreciates the holiday season, and not solely just the money you’re making. Make sure you expand on the cheer this holiday season. To learn more about creating an effective campaign, check out our eBook below.
Happy Holidays and Seasons Greetings from Verge Pipe Media!