There are almost 1.5 billion, with a B, active users on Facebook, yet somehow people are still questioning whether or not it's just a "fad." Simply put, using Facebook for business can be incredibly beneficial to your brand in numerous ways. Not to mention it launched over 10 years ago, so it's already been popular longer than Beanie Babies or Macaulay Culkin were at their peaks. (Seriously, what happened to Macaulay Culkin?) Anyway, here are a few ways that using Facebook for business can be the jumpstart your brand needs.
Expand Your Reach
So as we said, there are a billion and a half people using Facebook at least once a month, and unless you're McDonald's, there is no way that many people are walking through your door. (If there are then good for you!) What Facebook can do for your business is increase the reach of your brand to more than just those who physically show up to it. People are much more likely to pay attention to a post advertising a sale or an event if it comes from a page that they or a friend took the time to follow, rather than a bulletin at the bus stop. And even then, they can share that promotion to their like-minded friends and colleagues to drive even more traffic to your webpage, and ultimately your door.
Everyone can appreciate friendly customer service, so why not keep it going with your customers after they leave the store? A discussion post or a Facebook group dedicated to your customers' and your own shared interests can spark a conversation that will allow for people to connect with your brand outside of the store. This creates a venue for your businness to find out what your customers' wants and needs look like, and will allow you to tailor your approach around them, which is what it's all about in the end.
Word of Mouth
Some of the opponents to Facebook and other social media sites are business owners who defend word of mouth marketing as if the two were mutally exclusive. The reality is, social media is simply an extension of word of mouth. If you have one satisfied customer leaving the store, he or she may tell 4 or 5 friends about the experience, but if you have a review on your Facebook page talking about how great the experience was, that will review will spread to everyone on that person's Facebook feed, as well as anyone who is searching your company.
Save Those Benjamins!
If there is one thing we can all agree on, it's saving money. If your business is spending too much on traditional marketing practices that are not seeing their intended results, why not take to social media? It is free to create a company Facebook page, and the expenses in drafting, creating, and posting advertisements around town cannot compare to taking a few hours out of the week to interact with followers. Heck, you can do it on your lunch break! Using Facebook is one of the cheapest marketing tools for your business, so what are you waiting for?
Start Now so You Don't Fall Behind
Some business owners are reluctant to join social media, and that's okay, but we are headed to a point in society where they may not have much of a choice. It kind of reminds me of my relationship with coffee before freshman year of college. I had heard about how great it was for productivity, but never really gave it a shot. That is, until 2 am at the library struck on the day of a a final, and now I've never looked back. What I'm saying is, don't wait until 2 am the night before a campaign launches to put your business on Facebook, it's better to start now.
Take a look at our Ultimate Cheat Sheet On Facebook Marketing to help you get started.
And apologies to Macaulay Culkin. We'll always have Home Alone, and that's a gift that keeps on giving.
photo credit: http://www.flickr.com/photos/48540379@N02/5202301465 via http://photopin.com https://creativecommons.org/licenses/by/2.0/