The VPM Blog

Using Inbound Marketing to Make Better Marketing Decisions

Posted by Chelsea Phillips on Feb 16, 2015 10:49:00 AM

“For every action, there is an equal and opposite reaction.” Isaac Newton circa 1666.

“For every usage of inbound marketing, there is a marketing decision that was better off because of it.” Verge Pipe Media circa every day since our founding.


Inbound marketing has changed the way we view marketing altogether.  By focusing on getting found by the right customers at the right time on the right platforms, inbound marketing allows you to make yourself heard, build long-lasting relationships and delight your 'customers.' With these easy-to-follow tips, inbound marketing is sure to transform your marketing decisions.

Allowing yourself to be heard. Everyone wants to be heard, but not everyone listens. In order to market yourself so the right people hear you, you must learn to speak the same language. If you travel to a foreign country speaking your native language, you will not be understood. If you attempt to attract a stranger who is interested in higher ed without attractive and relatable higher ed information, they will never become a customer.

Building long-lasting relationships. Higher ed inbound marketing changes how you attract peopleHow you attract those people and how you make them feel will turn them into customers. A customer will continue to invest, nurturing the relationship between the customer and your University if they deem it necessary. It is up to you to continue to foster that relationship. Continue to provide the desired content, which is the same content that landed that customer on your page to begin with. Consistency is fuel that drives long-lasting relationships. Just be sure you tailor that content for specific stages in the Buyer's Journey.

Delight your 'customers.' Higher education inbound marketing changes how you attract, convert, close and delight people. If student A feels absolutely positively great about how well they were introduced to you, they will go tell person B, and if person B feels the same way, the trend will continue. See how that works? Better marketing heightens the chance for new 'customers', whether those customers are students or alumni.

Should you abandon all your old traditional or outbound marketing strategies and tactics? Maybe not. But should you also be investing in higher ROI Inbound Marketing to improve your decision making, outcomes and ROI? Most definitely!

If you'd like to learn more about integrating traditional and inbound marketing, click the link below.

Get the Free Guide to Integrating Traditional & Inbound Marketing  


photo credit: Handshake via photopin (license)

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