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Video Marketing for Higher Ed

Posted by K'yani Gross on Jul 7, 2016 8:00:00 AM

Pictures are worth a thousand words. Videos are worth a thousand pictures. So, why not provide visuals in your marketing campaign? Engage your audience's mind by letting them visualize what your products can do. Video marketing for higher education can be beneficial in a multitude of ways. Here, I will explain the pros of marketing your business via video. 



Many people are visual learners. Therefore, if potential buyers are able to see what your product can do, then they are more likely to understand the benefits of purchasing it. You are able to become creative in ways that text cannot. By using video, you are able to place the desired image of your business/product in the viewer's head. Text will leave your audience in control of what they imagine as they are learning about your business. Videos can work as guidance to the right perception of your company.


Humanize your marketing campaign! Let viewers see the face behind the brand. Higher education can come across as a bit intimidating and business-oriented. You want to seem as people-oriented as possible. Text does not allow you to do this thoroughly. However, videos can expose people to images that can potentially enhance your campaign. This is a great way to display your character and build rapport. 


Technology has exposed various platforms that you are now able to market yourself on. Millennials are more likely to watch a video about your product than read about it. Social media and YouTube allows for companies to reach a large audience by posting videos on their platforms. Also, with many people being mobile, quick informational videos instead of long pieces of text seems more feasible. 

Why not use every creative outlet you can to market yourself? In today's business world, you have to be up-to-date on the latest ways to gain attention. Study the trends of your desired market and allow your business to adapt to changes. Video marketing is definetely "in" right now. Do not limit your business to traditional marketing campaigns. Expand your ability to grow in customers. 

If you enjoyed reading this blog post, make sure you check out our eBook on how to use social media to find new leads. New Call-to-action



Topics: Content Marketing, higher education, higher ed, Inbound Marketing, Video Content

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