The VPM Blog

What is a Higher Ed social media strategy?

Posted by Courtney Kennedy on Feb 20, 2015 9:07:00 AM


It’s no secret that social media is taking over the world. A source of entertainment in the past, it has now taken on new roles to go hand in hand with marketing. Even colleges and universities have jumped on board. If they haven’t realized it yet, they are starting to come to the conclusion that having a higher education social media strategy is vital for the promotion of their institution.

Higher education social media keeps many different groups connected. A major group is the young alumni. Just having left campus and very tech savy, keeping young alumni informed on social media helps to ensure their lasting connection and maybe even future donations.

Obviously keeping alumni hooked is very important for the life of the university, but another important demographic that is often overlooked is freshmen. New to the university, freshmen are often lost and unsure of their surroundings. Campus social media is a helpful way to inform them on everything from the weather to news to campus happenings.

Clearly, having social media is very important, but how do you go about implementing all of that? Working with your team to discuss college marketing ideas and creating a higher ed social media strategy is the perfect place to start. This social media strategy will encompass everything you need to run a successful campaign on social media. It will start with defining your customers, goals and objectives and end with measuring success and adjusting for the future. 

The first thing to do is to decide what you intend to get out of using social media on your campus. Depending on your goals, you will select the best platforms. According to, Facebook is great for promoting strong visuals. Twitter is great for quick updates of information, and says that millenials won't unfollow you unless your tweets are repetitive and uninformative. Instagram is a quick, easy way to share pictures of your university and keep alumni engaged and visually connected. 

Perhaps the most important aspect of any social media campaign is figuring out what is working and what is not. Deciding what your key performance indicators, or what will define success or failure, is critical. Facebook pages, for example, have great built-in programs to track your progress and directly show you what posts have received the most traffic. Once familiar with what works and what does not, you can use those stats to help fine-tune your social media strategy in the right direction.

If you think your company, college or university is ready to create a social media strategy and join the growing world of inbound marketing, click the link below to download our free guide to help get you started! 

University's Tool Kit for Launching a Remarkable Campaign

photo credit: Redes via photopin (license)

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