The VPM Blog

What Your Business Can Learn From The Sneakerhead Fandom

Posted by Stephen White on Jul 10, 2019 11:02:00 AM

The sneaker industry is one of the biggest niche markets in the world right now, at a whopping $55 Billion estimated net worth with secondary resale markets alone estimated at $1 Billion.  So there has to be a few things these companies are doing right in terms of marketing… or are shoes really just that expensive now? Here’s what we think you could learn from the sneakerhead fandom.

Sneaker Blog Video Spelling


As you can see, the sneaker industry is hugely popular and it's only getting bigger. These brands are always on the forefront of how to market to younger generations and they're doing it very well. Want to know more tips on marketing? Subscribe to our newsletter.

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Topics: Brand Marketing, marketing to Generation Z

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