As the song goes, it's the most wonderful time of the year. More specifically, it's the most wonderful time of the year for commercials. Some may argue that Super Bowl has better commercials and while they may be flashier and funnier, Christmas commercials tug at your heartstrings, make you feel warm and fuzzy, and maybe, just maybe, make you cry. Christmas commercials are incredible at both attracting and delighting, attracting people who may not know about their brand and delighting those who are already fans. The reason that the successful Christmas commercials work really well is because they choose to tell a story and focus on how the customer is feeling during the holiday season, rather than simply sell a product. We've talked before about leveraging video content, but let's put a Santa Hat on that idea as we take a look at some of the best Christmas Commercials and why they work so well.
APPLE - FRANKIE'S HOLIDAY
This commercial from tech giant Apple focuses on the classic character of Frankenstein's monster with a holiday twist. This isn't the monster that chases the villagers around. This is the misunderstood gentle giant who just wants to share the holidays around people. Add in a song filled with longing about Christmas and a child who is nice to the monster and you have a perfect Christmas commercial. Notice how the main focus of the commercial is not the Apple phone that Frankie uses to record the backing track for his song, but rather the emotional journey that he goes through to be accepted during the holidays.