The VPM Blog

Why Higher Ed Professionals Should be Early Adopters

Posted by Addi Rogers on Jul 29, 2014 2:27:31 PM

I got an email this morning from Chris, our Media Manager and Head of Strategy. It was about how different Higher Ed clients are in different market adoption groups. Market adoption groups, if you don't already know, are a breakdown of when a person decides to buy the latest and greatest technology (whatever it may be). There are five parts:

  1. Innovators: Take risks and adopt technologies that might fail
  2. Early Adopters: Ahead of the game. They see what innovators have discovered and use it in a practical way.
  3. Early market/majority: Wait until they know the product will value them in some way.
  4. Late market/majority: Skeptical. Will wait until it has been adopted by the majority and the price has gone down. "Everyone else is doing it."
  5. Laggards: Content with what they have. They adopt the new product because they're forced to.

The breakdown ends up looking like a bell curve, as you can see below:



And who are the Early Adopters? Who else but MILLENNIALS. That means if you’re a Higher Ed professional, you should be an Early Adopter too, and here’s why.

Your focus, as a University, is on the success of your students and your relationships with alumni. If you want students and alumni to actively participate in your campaigns, to voice their opinions, to use you as a resource – the list goes on and on – you must look appealing to them. As we’ve mentioned before, strong alumni relationships start when students are still in college. If you’re still sending emails and refrigerator magnets, you’re not doing it right

Adopt the technologies that students are adopting and implement them in a way that is entertaining, informative, and will not only intrigue students, but inspire other Universities to follow in your footsteps.

Leaders take risks. Be the leader in your market.


Topics: higher ed

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

Join us as we share lessons learned, best practices, thoughts on leadership in the social media and mobile world of today and more.

Worried about missing something? Sign up for our monthly(ish) newsletter and you'll get to see the best of the best delivered right to your inbox.

Subscribe to Email Updates

Popular Posts

Posts by Topic

see all