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Why Your Business Should Use Snapchat Stories

Posted by Melissa Cook on Jun 29, 2016 8:00:00 AM

Snapchat. When someone mentions this trending app, most people don’t tend to immediately connect its uses to their business. Chances are, they picture millennials sending selfies or pictures of their food to their friends. Though this may be an accurate representation at times, there are also so many ways to use it to enhance your business. Here are just a few reasons why your business should use Snapchat stories. 


Special offers and promotions:

Nothing brings people in like free stuff, amiright? One fantastic way to use your Snapchat story is to offer special promotions and offers within the snap. Companies often post discount codes for flash sales or offer to put your name in a raffle to win something if you screenshot that picture. This is a great way to bring traffic to your site and to show them what you have to offer. They will be more inclined to browse through your offers and take the time to decide what they would like to purchase so that they can use their discount code. Using Snapchat to bring them to their site also makes it a bit more personal. Instead of immediately deleting your companies email, they will feel as though they have stumbled upon a good deal.

Behind the scenes action:

You are not a stranger behind a screen, so why would you want to appear that way? Give your followers and clients a chance to see you and your team as normal, everyday people. When you show your team’s personalities, you transform your company from invisible faces behind a screen trying to sell them something, to a group of people that they recognize and can relate to. Snap anything and everything- from team meetings, to coffee breaks with the interns. You can use your Snapchat story to show your followers the work that goes into the products that you offer. Give your offers a personal touch. Show them that you all have a hand in creating the content and promotions you offer.

Live snapping:

We all know those people. The ones who live tweet or constantly post to Facebook during a big game or a season finale. Even though that can seem annoying at times, it does give you a chance to start a conversation about it. If you give it a commercial twist, you can use that to your business’s advantage. Going to a seminar? An event? Snap it! Show your followers where you are and how you are involved and growing outside of the office. Keep them up-to-date on what you are promoting and working on. This gives them a chance to see you outside of the office which will help boost your “normal people” persona.


Partner and promote:

We have all heard the cliché: “Two heads are better than one.” At an event? Partner with another business! This gives you a chance to show your experiences together. You can play off each other and use this to your advantage! This works because the focus isn’t just on you and it gives you a chance to gain more followers. Put their handle on your snap story and have them do the same. You both will have the chance to reach a bigger audience and gain more followers and you get to have a good time while doing it. It’s a win-win all around.


So there you have it! Those were just a few reasons why YOUR business should have a Snapchat story and stay active on it! Have some more  questions? Download our FREE eBook today!

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Topics: Social Media

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